Kudzu: Find your first 100 customers

Your Ideal Customer

Head of Product at Series B SaaS

A product leader at a 80-250 person B2B SaaS company shipping weekly, drowning in the manual work of turning Jira tickets into customer-facing release notes. They feel the pain personally every Friday and have budget authority to fix it.

Job Title

Head of Product, VP Product, Director of Product Management

Company Size

80 to 250 employees. Large enough to ship constantly, too small to have a dedicated product-marketing team writing notes.

Industry

Horizontal B2B SaaS, dev tools, and fintech infrastructure shipping multiple releases per week.

Seniority

Owns the product roadmap and a discretionary tooling budget up to ~$15k/yr without board sign-off.

Tech Stack Signal

Uses Linear or Jira + Notion + Slack. A public changelog on Headway or a hand-rolled /changelog page is a strong fit signal.

Trigger Event

Just raised a Series B and doubled engineering headcount. Release volume outran the one PM hand-writing notes at 6pm on Friday.

Where They Spend Time Online

Lenny's Newsletter community, r/ProductManagement, Product Hunt, Mind the Product Slack.

Their Biggest Pain

"Every release, someone has to babysit the changelog. It's always late, always thin, and customers notice."

What They've Tried Before

A Notion template and a Slack reminder. It works until the team scales, then notes get skipped entirely.

Budget Signal

Already pays per seat for Linear and Productboard. Comfortable with tooling in the $200 to $500 per month range when it saves PM hours.

Where To Find Them

Channel Strategy

1low effort

Lenny's Newsletter community + Slack

Your exact ICP, senior PMs at scaling SaaS, gather here daily and actively ask for tooling recommendations. A genuinely helpful answer in a changelog thread converts because they self-select by raising the pain.

Time to results

1-2 weeks

2medium effort

Founder-led LinkedIn (changelog teardown posts)

Heads of Product live on LinkedIn and engage with concrete before/afters. Public teardowns of well-known changelogs put your POV in front of buyers without a paid spend.

Time to results

4-6 weeks

3high effort

Changelog SEO ("release notes" intent)

PMs search for release-note templates and examples when the pain hits. Ranking for those terms captures buyers at the exact moment of intent, but it compounds slowly.

Time to results

3-4 months

Reach Out

Outreach Copy

Email 1 · Day 1

your Friday changelog scramble

Hi there, I saw that your team ships weekly and still hand-writes the changelog. We built a tool that drafts customer-ready release notes straight from your Linear tickets, so the Friday scramble disappears. Most PM teams cut note-writing from about 90 minutes to under 10. Worth a 15-minute look at how it would fit your release flow?

Email 2 · Day 4

one tweak before your next release

Quick follow-up. Even if Cadence is not a fit, the fastest win I have seen is tagging tickets "customer-facing" at PR time so notes write themselves. Happy to share the exact Linear setup we use. Want it?

Email 3 · Day 10

closing the loop

I'll stop here so I'm not cluttering your inbox. If changelog pain ever bubbles back up, just reply "notes" and I'll send the 15-min walkthrough.

LinkedIn DM

Hi there, your post on shipping velocity after the Series B hit home. The flip side most teams feel is changelog debt: more releases, same one person writing notes. We turn Linear tickets into customer-ready release notes automatically. Open to a quick look?

Follow-up cadence

Email 1 on Day 1. If no reply, a value-first follow-up on Day 4 that offers the Linear setup rather than the pitch. Break-up email on Day 10 with a one-word reply trigger. Run the LinkedIn DM in parallel after email 1 lands. Stop after the break-up and re-engage only on a trigger such as new funding or a job change.

Unlock your full outreach sequence

Two more emails, a LinkedIn DM, and the exact follow-up cadence, all written for this ICP.

Unlock with Pro

Get Found

Inbound Strategy

Inbound strategy is a paid feature

Community positioning plus 10 content angles tuned to where your ICP already spends time. Included with Starter and Pro.

Unlock with Pro

What They Search

Search Intent

Search intent map is a paid feature

10 to 15 exact queries your ICP types when they are in pain, plus the content angle that wins each one. Included with Starter and Pro.

Unlock with Pro

You have seen what is possible.

Starter unlocks your full outreach sequence, inbound strategy, and search intent map for $19 a month. Pro adds the refinement loop and a monthly content calendar for $29 a month.

See plans